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Fragrance Delivery Technologies launches new 60-Day Viva!E
- July 2013

Fragrance Delivery Technologies Ltd (FDT) has launched a new 60-day model of the Viva!E continuous air freshening and odour control system using patented Oxy-Gen Powered technology.


Fragrance Delivery Technologies launches new 60-Day Viva!EThe product has been introduced following market demand for a fragrance delivery system that delivers continuous fragrance at a consistent intensity for 60 days, without performance issues. FDT Managing Director, Hydros Jassem said, "In feedback from customers and users, there has been some criticism about the intensity of fragrances in other continuous air care systems they have tried, specifically that the fragrance intensity starts to fade noticeably within days of installation. When a refill is expected to last for 60 days, it's important to deliver to that expectation, which is why we've introduced the new 60-day dispenser."


Reliable fragrance performance and improved environmental benefits are the system's two brand promises The patented Oxy-Gen Powered technology is emission-free and can reduce the amount of VOCs emitted by aerosol cans by up to 90%. The fully recyclable refill contains only pure, concentrated fragrance oil - around 6 times more than most aerosol refills. All plastic parts can be disposed of in a recycling bin after use.


The launch has coincided with the introduction of five new fragrances in the Viva!E range - Adore, Flair, Flora, Rouge and Bliss - making a total of 17 fragrances to choose from. Refills contain only pure, concentrated fragrance oil with Neutralox, a proprietary odour neutraliser and are fully compliant with CARB (Calilfornia Air Resources Board), EU and Reach (Registration, Evaluation, Authorisation and Restriction of Chemical substances) regulations.


The Viva!E 30/60 day model continues to be offered for those who wish to vary fragrance intensity from an everyday to a greater intensity. The only other difference between the two units is that the 2 AA alkaline batteries needed to operate the dispensing unit last for up to 2 years on the 60-day setting and up to 1 year on the 30-day setting. Both dispensing units have a 5-year guarantee.



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